
Exposures, Ltd. specializes in exhibit, trade show and convention photography. It is my privilege to write content for their web, print, email, trade show and sales marketing efforts.

CEO Chad Kaufman asked me to position PRC as a market leader in safe, sanitary and architecturally striking public restroom facilities nationwide—and have fun with it.

Anne Vernon, CEO of Veva Communications, asked me to write some snappy headlines and a tag line for Bank of Petaluma that would position it as the local bank for the rest of us.

Exposures, Ltd.'s images are used by exhibit designers and builders to showcase their incredible work when they pitch large corporations for future exhibit builds.


David Ogilvy said "you can't bore your customer into buying your product; you can only interest her in it." I make it a point to write humorous or slightly in-your-face headlines to achieve this effect. Written for Envision (Estipona Group) agency.

American athlete and civil rights activist Colin Kaepernick is an icon, and I was proud to celebrate his early success with this Super Bowl ad, which ran in the San Francisco Chronicle.

It was a real pleasure to write the "America's Adventure Place" campaign for the Reno-Sparks Convention & Visitors Authority to change the narrative about Reno. Today, Reno is an emerging global technology hub with Tesla, Pansonic, Microsoft, Apple and others moving in. Written for Envision (Estipona Group) agency.

I wrote this airport security bin ad when I was considering graduate school. Grad enrollment went up, and it convinced me, too. I earned my master's in media innovation from The Reynolds School in the spring of 2021.


The old adage, "it's not what you say, it's how you say it" applies to content and copywriting as well. I try to balance clever with compelling, because it's money wasted if a prospective customer doesn't read your content.

When I write content or copy, I try to put myself in the reader's shoes. I think we've all had that experience where we feel invisible to financial institutions, so I wanted to capture that feeling to showcase this bank.

Dinter Engineering was looking to position their firm as a trusted vendor for military contracts. Art director Joey Vestal refreshed the brand and did the amazing work on the dogtags.

I often try to create a little scandal in my work, because in most categories, the competition is afraid to break out of industry norms, paying a premium for content that nobody reads. In this campaign, the headline is provocative, but there is always a happy ending. Written for Envision (Estipona Group) agency.

Anthropologists say that we as humans are hard-wired to be on the lookout for danger. I turned that idea on its head to drive business for the uber-friendly and gifted dentist, Dr. Dan Mannikko.

One of my tricks as a copywriter is to take a well-known phrase and do something different with it.


Healthcare marketing is always a balancing act. Often, the client wants to show their doctors in white lab coats. My sense is, people assume hospitals have lots of great doctors. The challenge is, what else have you got to say about your business? Written for Envision (Estipona Group) agency.

Here, the concept was to create energy and excitement around a chamber orchestra and let the words of true fans drive the message. Notice Leonard Nimoy's quote—he was a great supporter of the Reno Chamber Orchestra. Written for Envision (Estipona Group) agency.

There's always a bias toward "the expert from out of town," especially when patients are faced with a potentially life-threatening illness. This campaign sought to flip that script—and it worked. Written for Envision (Estipona Group) agency.

This spec billboard touts the university's elevation to Carnegie® R1 (very high research), joining 130 elite research universities in the nation. Pictured is Kyra Stull, Ph.D., a top researcher.

Almost anyone can pull off one good headline. "Creative fluency" is the ability to do it again and again, and to make a campaign out of it that engages the reader and drives sales. Written for Envision (Estipona Group) agency.

"Cold" - Carson Ambulatory Surgery Center Inc. :30 Radio | Copywriting
"Grocery" - Carson Ambulatory Surgery Center Inc. :30 Radio | Copywriting
"Party" - Carson Ambulatory Surgery Center Inc. :30 Radio | Copywriting
"Directions" - Hilltop Residential Storage Solutions :30 Radio | Copywriting
"Going, Going, Gone!" - Reno Aces Ballpark Parking :30 Radio | Copywriting
"Traffic" - Northern Inyo Hospital :30 Radio | Copywriting
"Get A Life" - Sierra Pacific Power Co. (NV Energy) :30 Radio | Copywriting
"Intimacy" - Reno Chamber Orchestra :30 Radio | Copywriting
"Ode to the Open Road" - Mountain Family RV :30 Radio | Copywriting